PENGARUH GAYA HIDUP, LABEL HALAL DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG PRODUK KOSMETIK WARDAH (STUDI PADA KONSUMEN MARKETPLACE SHOPEE DI JAKARTA)

Abstract

This research aims to determine th influence of lifestyle, halal labels and product quality on repurchase intention. The data source used in this research is primary data by distributing questionnaires. The research population is consumers who have ever used Wardah cosmetic products in Jakarta. The sample used non probability sampling, the method used was purposive sampling with the lemeshow formula and obtained 97 respondents. The analysis tool used is SPSS v.19 software. The results of this research show that lifestyle and product quality have a significant effect on interest in repurchasing Wardah cosmetic products. Meanwhile, the Halal Label has no effect on Repurchase Interest in Wardah Cosmetic Product.